Beauty Business

One problem all business owners face is marketing. Most in the beauty or spa industry know a lot about the creative side but few understand advertising on a budget. sure you can place print ads in local publications but do you really want about investing thousands into something that might not make a return. For me the answer is always no. that kind of advertising might be fine for a well established shop with a nearly full booking schedule to keep the name frest but is way too risky when you need to turn ads into profits fast.

I would recommend opening various accounts on social media and  post 2-3 times a week. Not just FB but LinkedIn, Redit, instagram, tumbler and others that are popular. Spend a hour when not busy making 15-30 second how to or product demo video with your phone. You don't a professional video crew to get somehting nice. sure, it won't be cinema quality but clean and to the point is what people will respond to. 

Post one every few days and soon you will see calls increase. The cost will be nothing except for a little investment in time. Look around you salon right now. How many of your staff don't have a client in the chair. This would be the perfect time to record a quick video about one of your services. A few seconds is all it takes to get attention. For more hair salon marketing ideas check out the website.